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BlackBerry Z10, Q10 – Verizon Not Having Faith In BB10’s Success ?

In #all by Mihai Matei1 Comment

BlackBerry Z10, Q10 – Verizon Having Doubts ?


The biggest battle on the Android market is about to commence, as both HTC and Samsung are getting ready to launch their latest flagship gadgets. Nevertheless, let’s not forget that there are other platforms out there besides Android, and this time around I’m referring strictly to BlackBerry 10.

As many of you already know, the Canadian company has recently released the BlackBerry Z10 and is now gearing for the BlackBerry Q10 launch. With all this commotion in the Android market it’s rather difficult to tell whether or not BB will manage to win some ground.

Nevertheless, earlier this month a pretty interesting event has occurred: BlackBerry received an order of 1 million BB 10 smartphones. Until very recently no one knew the identity of this buyer, but now, that mystery has been elucidated.

BlackBerry Z10, Q10 - Verizon Doesn't Have Faith In BB10's Success ?

BlackBerry Z10, Q10 – Verizon Doesn’t Have Faith In BB10’s Success ?

Verizon Doesn’t Believe in BlackBerry 10?

Apparently, the order for 1 million BB 10 powered devices has been placed by Brightstar, which is a company that distributes and supplies handsets to carriers such as T-Mobile, Virgin Mobile and Verizon Wireless. The latter also relies on Brightstar to supply third party retailers and re-sellers.

Now, we might not know all the details, but in my mind this is not really proof that Brightstar has made this 1 million BB 10 order on Verizon’s behalf. However, the brokerage firm Detwiler Fenton claims that Verizon doesn’t have faith in BlackBerry 10’s success, reason why the carrier hasn’t acquired the gadgets itself, and relied on BrightStart to do so.

This isn’t the first time Detwiler Fenton speaks negatively against BlackBerry, as back in December when BB was still known as RIM (and no new BB device was yet revealed), Detwiler Fenton said that they’re “skeptical” about the company’s chances of success on the mobile market, with giants such as Microsoft, Apple and Samsung going toe-to-toe.


In all honesty, the Z10 hasn’t really taken the mobile world by storm, as its thunder has been somewhat stolen by the likes of HTC One and SGS4. Still, I see no clear indication that this huge purchase is tied solely to Verizon, and not any other carriers/retailers.

All things aside, BrightStar has acquired 1 million BlackBerry 10 devices and someone will get to retail them. Whether it’s Verizon or multiple other carriers remains to be seen. The good news is that BB enthusiasts will have a chance of buying a new BlackBerry gadget if they so desire.

Thanks Phone Arena for the heads-up regarding the BlackBerry Z10, Q10 order.