Once again it’s high-time to talk a bit more about the fierce competition between Apple and Android, this time around in regards to the affordable tablet market segment. As you all know, the most successful Android tablet of year 2012 has been the Nexus 7, and evidently since the formula worked, Apple also wanted to capitalize on the demand with its iPad Mini.
Unfortunately for Apple, things haven’t been that great and as expected from its very debut, the iPad Mini has failed to impress the majority of potential buyers.
iPad Mini vs Google Nexus 7 in Japan
Back in November we’ve talked a bit about a survey that has been conducted in order to figure out which tablet is the most sought-after for the holiday season. The Nexus 7 came out on top, followed by the iPad and the iPad Mini.
Apple enthusiasts might’ve considered this to be a fluke but nope, that was not the case and Apple has definitely lost its edge in terms of sales figures. This might be difficult to believe, but nonetheless, according to a Japan-based research company that has surveyed 2,400 consumer electronics stores, the Nexus 7 has been the bestselling gadget in December 2012. The tablet in question owns 44.4% of the market segment, followed by the iPad and iPad Mini that both share 40.1% (together, not separate, of course).
According to BCN, the main reason why the Nexus 7 is such a successful device in Japan is because it’s much cheaper than the iPad Mini (about $100) and on top of that, the lack of availability for the Mini has also contributed to its failure to dominate the market.
All in all, we’re glad that the Nexus 7 is such a great success and that more and more enthusiasts out there prefer it over the iPad Mini, and the reason why we enjoy this turn of events is because although neither one of the two is perfect, we really consider the Nexus 7 to be a better overall product.
Thanks Android Authority for the heads-up on this new chapter of the iPad Mini vs Google Nexus 7 battle.