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G4Games » Gadgets » LG To Change Its Design Philosophy in 2014 or 2015

LG To Change Its Design Philosophy in 2014 or 2015

by Mihai Matei on May 29, 2013


HTC is the Android smartphone manufacturer that has focused the most on bringing new standards to the mobile market, in terms of design and build quality. At least that’s my opinion.

Many pre-2013 HTC handsets, such as the HTC One X, One S or the Droid DNA, are featuring a high build quality and “out of the ordinary” design, but the HTC One is by far the most impressive and well-built Android smartphone of the past few years.

This has been an important achievement not only for HTC enthusiasts, but for the mobile market itself. As you may remember, not long ago we’ve heard rumors that Samsung is also planning on changing its design philosophy with the Galaxy Note 3, for the sole reason that the HTC One has been held in high regard for its design and build quality.

Unfortunately, due to production issues, it looks like the Note 3 will follow in Galaxy S4′s footsteps, but on the bright side, it appears that more manufacturers are planning on taking their design language to a whole new level, whether it will happen this year, next year or the year after that.

lg-design-language

LG’s Vision – A New Design Language

During a recent press conference in South Korea, LG’s HA Design Lab manager, Joon Ahn, has revealed that LG has been busy working on a new design philosophy for its products.

The idea is to create a new, common language that would translate well not only to smartphones and tablets, but to other products as well, such as TVs and refrigerators. The team has been developing brand new design cues that would be easily recognizable as being LG’s (sort of like a trademark design if you will) regardless of which type of product you’re looking at. It’s expected that the quality of build materials -at least in smartphones- will also be improved, and that’s definitely something to look forward to.


As to when these changes might be implemented, unfortunately there’s still a lot of work to be done, and they don’t seem to be on course for 2013. According to Ahn, this new design philosophy will take shape next year, or even in 2015. Remember, it’s not about drawing one product in particular. It’s about establishing a new foundation for all of LG’s future products, and the process is more time consuming than it sounds.

Are you an LG fan? What are your thoughts regarding the matter? Feel free to share them below.

Thanks All About Phones for the heads-up regarding LG’s plans in terms of product design.

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