LG’s market presence grew tremendously this year, partly because of the massive success enjoyed by the LG G3. Nevertheless, the Korean tech giant doesn’t rest on its laurels and continues to expand its line-up with new handsets covering various segments.
More recently (as in “very”), LG lifted the veil on a couple of new smartphones dubbed the LG G Prime (D337) and LG G2 Lite (D295) respectively. Both smartphones are now listed on the company’s official website in Brazil, so let’s take a closer look at what we can expect from the new duo.
LG Announces the LG G Prime and LG G2 Lite
Both the LG G Prime and LG G2 Lite fit in the low-end market segment, and there’s definitely nothing wrong with that. Motorola’s E series which was also debuted in Brazil is quite successful for all the right reasons, but it remains to be seen if LG will manage to pull the same trick.
Spec-wise the LG G Prime is equipped with a 5-inch IPS display with a resolution of 480 x 854 and is powered by an unspecified quad-core Qualcomm processor running at a frequency of 1.3 GHz. The device makes do with 1 GB of RAM and features 8 GB of internal memory expandable by up to an additional 32 GB via microSD. In the media department it uses an 8 MP main camera with 720p video recording capabilities, as well as a 1.3 MP front-facing sensor. The package runs on Android 4.4 KitKat and is powered by a 2,460 mAh battery.
An interesting feature this smartphone comes with is a built-in internal antenna. This allows G Prime owners, as per LG’s own wording, to enjoy their favorite TV programs at a quality comparable to LG’s Smart TVs.
As for the LG G2 Lite, don’t let the name fool you. The smartphone has little in common with last year’s flagship device, and much like the LG G Prime it also fits in the lower end of the market. The handset features a 4.5-inch display with a resolution of 400 x 800, a Qualcomm quad-core processor clocked at 1.2 GHz, 1 GB of RAM and an underwhelming 4 GB of internal storage, expandable by up to 32 GB via micro SD. It also sports an 8 MP main shooter mated with a VGA front-facing unit, and runs on Android 4.4 KitKat out of the box.
The LG G2 Lite uses a smaller battery (1,820 mAh), but given the less demanding hardware components this may not be an issue.
Both the LG G Prime and the LG G2 Lite are available for purchase in Brazil through various retailers, at prices of roughly $260-$270 off-contract.