Motorola is one of the several smartphone manufacturers out there who haven’t been active in the tablet niche for the past few years. Last time Moto dabbled in the tablet segment was back in 2011, when the Droid Xyboard series made it on the market alongside the Xoom 2. In other words, Motorola’s story regarding the tablet market is quite similar to HTC’s, as both companies have abandoned the said segment in 2011 and haven’t returned since.
On the other hand, HTC is expected to rejoin the tablet game soon, as the fabled Nexus 9 has been tipped to be manufactured by HTC on several occasions. The Nexus 9 is said to mark the Taiwanese manufacturer’s return to the tablet segment, but without derailing too much from the main topic, the interesting coincidence here is that Motorola also seems to be making a comeback soon. More details below.
Motorola to Return to the Tablet Market
As a quick reminder for those of you who might’ve missed the news, Motorola’s acquisition by Lenovo is expected to be finalized by the end of this year. In a recent interview, Lenovo’s CEO Yang Yuanquing said that once the acquisition process finally comes to an end, the company plans on releasing new tablets under the “Motorola” brand, in the same manner as they’ll release new smartphones bearing the same moniker.
The CEO also discussed about the company’s “dual-brand” strategy which will allow the company to release new products bearing either the “Motorola” or “Lenovo” brand, or both, depending on the brands’ awareness in launch regions.
The CEO hasn’t revealed any details concerning the tablets’ specifications so at this point we’re wondering if Lenovo will tackle both the Windows 8.1 and Android tablet segments, or only one of them. I guess only time will tell, but regardless, we have to admit that we’re quite eager to see Motorola back in the game. What’s your take on the story?