Samsung Galaxy S2
Some of you who spend a little bit more time on the webs might know already of the big legal battle between Samsung and Apple. The two companies have been dishing out blows left and right and this time around it seems to be getting a little bit more personal. However, this shouldn’t surprise anyone since the two companies aren’t presenting only different approaches to their products but also represent the two biggest sides in the current smartphone world – Android and iOS. And no, Windows Phone or BlackBerry are not at that level just yet. So what about this latest Samsung Galaxy S2 add?
The news recently popped up showing off the latest commercial Samsung released for its Samsung Galaxy S2 and although it never says it directly, the add is somewhat directed against Apple and their iPhone. The commercial is presenting the “Apple” users standing in line to see the new device and a lot of questions are posted by those standing there – “if it doesn’t look different how will people know I’ve upgraded?”, “blogs are saying it has battery issues” and the list goes on. This isn’t the first time a company is using these types of commercials to promote products yet this seems to be the strongest in this regard.
This shouldn’t come as a shocker though, since if we think back at the Motorola Xoom ad campaign at the beginning of the year, it was obviously making a hint at the George Orwell “1984” novel and Apple’s 1984 commercial for their products. That one also features the entire world being adept to “one design” and it was pretty obvious that Motorola was directing its attention at Apple and how the new product could “release you” from the chains of oppression!
We shouldn’t be shocked by what Samsung pulled and although I personally am not a huge Apple fan (I just love Samsung and Motorola products in general), I think that the product itself should do the talking. The add however is rather aimed at the user of a “different device” which might or not go down so well. I’m rather confident that an iPhone user who sees this won’t feel like “Hey Samsung, I never knew I was an emotionless, soulless and boring person! Thank you for pointing that out!”.
Although I love the Samsung Galaxy S2 this add isn’t exactly my cup of tea, yet people shouldn’t be taking it too seriously either. Take it with a little bit of detachment and you’ll be fine, maybe get some giggles out of it. Still, as a onetime thing the add might do the company good, yet making a series out of this might just damage what Samsung has been working on.
My opinion? Just go out, check the specs, think about what you need and what you’ll use and you might even end up with just getting an LG Optimus 3D and a sense of humor.
What are your thoughts on this? Has Samsung gone too far or are there relevant points made? Drop us a line!