Nowadays smartphone manufacturers are smart enough to know that a handset’s display needs to offer more than just a high number of pixels per inch and a big enough footprint for content to be visible. Indeed, a screen’s resolution and size are the two most important characteristics that determine a smartphone’s overall dimensions and viewing experience, but beyond that there are other factors which play a very big role in determining the quality of a screen.
One of these factors is visibility in various lighting conditions. In other words, today’s displays have the ability to adapt to lighting conditions, by increasing the brightness when in direct sunlight, and decreasing it while in dark environments. Nevertheless, you might be surprised to learn that a screen’s automatic brightness adjuster is not the same across all smartphones. It’s a matter of optimization, and at this point in time, Apical is the best company at delivering this type of technology. More to the point, Samsung might soon take advantage of it as well. Details after the break.
Samsung’s Future Exynos Powered Smartphones to feature Assertive Display
Apical recently announced that Samsung has licensed the company’s Assertive Display technology for use on its next-gen Exynos-powered smartphones (Samsung Galaxy Note 4?). Regardless if the technology will be used on smartphones and / or tablets, Assertive Display does one job, and it does it extremely well. The technology is capable of dramatically enhancing the viewing experience by continuously adapting the displayed content to match the ambient viewing conditions. In addition, by doing so, Assertive Display also reduces power consumption, thus increasing battery life.
We should also point out that, back in February, Apical has also announced that Qualcomm’s Snapdragon processors have been licensed to use Assertive Display, so in other words, Samsung should not keep this technology bound to its Exynos-powered variants.
Last but not least, in case you’re eager to see how effective Assertive Display is, then you can take a look at the short demo video below, showcasing the Nokia 1520 (with Assertive Display) alongside the Sony Xperia Z Ultra, the Samsung Galaxy Note 3 and the iPhone 5.