DOOV Nike V1: The Ultimate Selfie Smartphone?

About a month ago, a mysterious smartphone dubbed the DOOV V1 was certified by China’s equivalent of the FCC known as TENAA. Back then, a handful of images showcasing the device have hinted that the DOOV V1 is a very selfie-centric smartphone, as it appeared to boast a 13 MP primary flip camera that can also be used as a front-facing shooter.

Now the aforementioned smartphone became official bearing a rather odd moniker, so without further ado let’s take a closer look at what the DOOV Nike V1 has to offer, right after the break.


DOOV Nike V1 – The Ultimate Selfie Smartphone?

Much like it was revealed by TENAA, the DOOV Nike V1 does indeed feature a 190 degree flip camera which can be used for selfies. The shooter is quite impressive though, much more so than TENAA revealed. V1′s camera (which uses a Sony second-gen stacked sensor) has a resolution of 13 MP and an aperture of F2.0, it makes use of an Optical Image Stabilizer to compensate for unwanted blurry effects, and it also boasts a dual-tone Philips flash for better shots with improved color temperature in low light conditions. The main shooter can be easily flipped by touching a button on the back panel. Also, the sensor is protected by a 9H sapphire lens with a high refractive index (which helps when the ambient light is too bright).

It’s also interesting to note that the DOOV Nike V1 includes a large number of camera software features, among which reside the ability to automatically “beautify” selfies. Algorithms can increase the size of the iris for a more “kawaii” look, and if you wish to go “extreme”, then the software will also add fine makeup touches.

Doov Eyes
Another interesting feature is the gesture-based shutter, which can detect when the subject winks, waves etc. and automatically capture the best selfie at the proper time – at least in theory. Needless to say, these are just a few of the features that make the DOOV Nike V1 a contender for the title of “ultimate selfie smartphone”.


As far as the hardware specifications go, the smartphone packs a MediaTek MTK6732 quad-core processor clocked at 1.5 GHz, 2 GB of RAM, 16 GB of non-expandable storage, and a 5-inch IPS display with a resolution of 1280 x 720. The 2,480 mAh battery promises up to 310 hours of standby time or 24 hours of talk time. The package runs on Android 4.4 KitKat with “SUPER UI” on top, and the body measures 148 x 72 x 8.3 mm while having a total weight of 145 grams.

Clearly the DOOV Nike V1 doesn’t aim at competing with the most powerful Android beasts the market has to offer, but it does promise to deliver a unique camera experience and superior selfie-centered tools. The handset will be initially launched in China at the price of 1,999 yuan ($US 325), but if it would eventually land in the western hemisphere, would you consider buying it?

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