Home Tips 6 Use Cases for Syncing Data From BigQuery to HubSpot

6 Use Cases for Syncing Data From BigQuery to HubSpot

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One of the most valuable things that a company can do is use its data to better understand its customers.

Data analytics is the key to understanding how to improve customer experience, attract prospective customers, close leads and reduce churn.

With good data management and analytics, companies can activate their data in powerful ways across their various departments.

Of course, data itself does very little good if it’s siloed and unusable; however, the world of data management has come a long way and the modern data stack is a powerful tool to help make data useful.

Having data spread across a company as a source of truth is the ultimate goal, and there are a lot of tools that work together to make this happen.

Two of the most basic tools in a data stack are data warehouses and CRMs or marketing and sales platforms.

If you have been looking for ways to enrich your data and make it even more valuable, here are the benefits of syncing data from Bigquery to HubSpot and the use cases you need to know about.

Bigquery, The Google Powered Data Wearhouse

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One of the most central pieces of the modern data stack is a cloud-based data warehouse. This is one of the most important parts of the data stack that carried it into the modern era.

With cloud-based technology, data warehouses have become a source of truth that can stretch across an entire company.

Google’s contribution to the data warehouse market is Bigquery which services enterprise-sized companies and has the advantage of being fully managed. Bigquery is one of the most popular data warehouses for enterprise-sized companies on the market.

The fact that it’s fully managed means that it comes with a sweet of powerful features like machine learning, geospatial intelligence, and business intelligence.

Hubspot: Top of the Line Marketing and Sales Platform

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Hubspot is a popular marketing and sales platform that does a multitude of different functions.

This inbound marketing and sales platform is one of the most popular options on the market and can help companies better understand their customers.

Hubspot is fitted with a sweat of tools that help companies convert leads, attract potential customers, and reduce customer churn.

This particular platform focuses on providing marketing and sales teams with tools that are geared toward social media marketing, web analytics, and SEO (search engine optimization), and it also provides a powerful CRM.

Use Cases of Syncing Data From Bigquery to HubSpot

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Marketing and sales teams that utilize Hubspot, have a powerful platform to work from, but their data only shows one view of the customer.

HubSpot focuses on tracking every interaction with existing and potential customers through both marketing and sales channels. However, this data could be enriched by syncing the data in Bigquery to HubSpot.

Bigquery is home to unique data that is missing from Hubspot, like product usage data, event data, and custom audiences.

By syncing data from Bigquery to HubSpot, companies can gain better insight into their customer base.

This can result in a lot of benefits to a company as marketing and sales teams will be able to offer a more personalized customer experience.

Here are six of the powerful use cases that syncing the data in the Bigquery to HubSpot can provide:

  • Enhancing content marketing emails by having access to better customer product usage data
  • Being able to enhance retarget marketing with lifecycle emails that can be triggered by events like abandoned shopping carts. This kind of functionality can drive customers back to your website who may have gotten distracted
  • Because product usage is visible, this can help marketing teams send tips to customers on valuable features that they may have not tapped into
  • Another advantage of having access to customer product usage data is that you can send rewards for certain milestones within a product. This could be a way of helping encourage your costumes to further invest in your product.
  • Marketing and sales teams could use this advantage to upsell based on the product usage data that shows what features customers currently use
  • Another use case for syncing Bigquery to HubSpot is being able to see Stripe and NetSuite invoices conveniently from HubSpot


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HubSpot and Bigquery are core components of great modern data stacks. Both of these tools are at the top of their market for functionality and customer satisfaction.

By syncing data from Bigquery to HubSpot, you are helping create a more centralized source of truth that can spread across a company in meaningful ways.

The more you can enrich the data that pushes out to your marketing and sales teams, the better they can improve the customer’s journey.

Customer experience is one of the most important aspects of business that data can help positively impact. By syncing data from Bigquery to HubSpot, you can empower your marketing and sales departments in meaningful ways.