Growing your brand is easier said than done, and it seems like when we start a new company, everything goes up to a point, and then things seem to stay the same for a long time. If you don’t want to be in a flat line, and if you want to be able to expand your brand, you’ve come to the right place. Here, we are going to share with you some secrets that will help you grow your swimming pool cleaning business quickly.
1. Understand how many units you can clean in a day
Quality and quantity don’t always go hand in hand, and if you don’t know your limits, you risk overbooking yourself, being late at appointments, and even doing the job half good. Because of that, you need to know how many people you can serve in a day, and how fast you can finish the job without compromising on quality.
Statistically, you may be able to service about 20 units per day, and some technicians are able to finish up to 30 jobs in one day, but that does not mean that you can do it as well. Depending on the complexity of the job, you may be able to finish no more than one or two demanding pools.
Before making the plan and the schedule, see how much time you would need to get the job done, and depending on that, book your appointments. When you spend all the needed time on one job, your customers are more likely to respect you and recommend your services to their friends.
2. Make sure you get referrals
If you want to grow your brand quickly and if you want people to notice you, then you need to get on top of your marketing strategy. Invest in advertisements on social media pages, but know who you are referring to. You don’t want to target people that you cannot get to, and you want your customers to return.
Try to develop a plan where satisfied customers would refer you to their friends, and give them discounts for every successful referral they do. This way, you will get more people than you can service, and your customers will pay less the next time they need you.
Know that at the beginning, it may be challenging, and the number of people that need you may be low, but know that as time goes by, you will get new customers. Once again, plan for your time, and don’t make mistakes of booking too many appointments on a day that you will be late for.
3. Use the right type of help
You cannot develop everything on your own, and you may be amazing when it comes to cleaning and maintaining swimming pools, but you may not be as amazing when it comes to targeting the needed audience.
You can use services that can help you run your spa and your wellness business and you can get all the help you need from one place. Have in mind that when you utilize the right software, you will be able to do things like automatic billing, set maintenance routes, and even send quotes to your customers with just one click of a button.
4. Use the right products
Another marketing trick that you can use is looking for sponsors. You can use and advertise their products to your customers, and in return, they can refer you to people they collaborate with. Note that for this part, you have to use the right product and choose your sponsors wisely. At the end of the day, the most important thing is your clients’ satisfaction, and that cannot happen if you use goods that are not good enough.
In case you cannot land sponsors yet, you will need to decide how much you are going to invest in the cleaning items and how much you can charge your customers depending on that. In any case, remember that high quality is always noticed, so it is better to start with something that you take pride in.
5. Work with professionals
Working with people that know what they are doing is a must, since they are going to be representing your brand. You cannot finish every job alone, and chances are, you want to create different teams that can tackle a variety of jobs at the same time.
Because of this, you need to work with professionals who have the needed experience in the business and know what they are doing. You should look for employees who are not only honest and hardworking but who also have the needed maintenance and people skills. They will need to know how to clean the pools and how to keep the customers happy.
6. If needed, invest in training
Finally, as you already know, technology is changing all the time, and you need to keep up with popular demand. You need to get the right items that are going to help you get the job done properly, and you need to know who to engage your potential clients, how to talk to your customers, and what to do to make sure they like you as a person and not only as a service provider. These things will help you out a lot in the long run, so you need to invest in them.
If you think that you or some of your employees are lacking skills or knowledge when it comes to equipment or people skills, then don’t shy away from investing in training. There are a lot of courses that you can enroll in that will help you learn all the things needed to help you grow your brand.
By starting with these things, you will be able to make the right step in the wanted direction. Know that it is not easy to develop any business, and when it comes to pool cleaning, you should know that some months are going to be far better than others. Give yourself time and know that returning customers are just as important as new ones. Have faith in yourself, use the proper products and equipment and you will get to the stage you want.
