Every business needs to have a professional-looking website that will help them attract more customers, share information, and build their reputation. However, even though you can build a website in a couple of hours, there are many things to avoid that are crucial to its functionality and user-friendliness.
All you need is a domain name related to your business, a good hosting provider, and a website builder like WordPress to make it all happen. WordPress is the most popular platform for building websites, and it has a very easy-to-use interface that is perfect for beginners. You can find pre-made themes for every niche possible.
So, whether you have an eCommerce, Dropshipping or service business, you can easily find a theme for lower than $100.
In today’s article, we will focus on some things that are important when you are starting your business website.
Mobile Responsiveness is Crucial
Most of the people that will be visiting your website will come from a mobile device, so mobile responsiveness is crucial for your website. Making your website mobile-friendly includes improving its functionality on small screens and making sure that everything is viewable and clickable.
This is a must, especially if you like to build an eCommerce website. If you are using WordPress, there are many mobile-friendly pre-made WordPress themes that maintain its functionality on every device.
Easy Navigation
Your website navigation is the most important thing when it comes to people finding what they are looking for. There is no point in having a mobile responsive website with bad functionality and complex navigation.
That way, people will get frustrated and leave your website as soon as they run into a problem. Your navigation should be simple (with only a few options) and informative. It is best to use top-level navigation that also has a sticky point that scrolls down when the viewer browses your website.
Simple Design
Most people fall for the same mistake of putting many widgets making the website cluttered. If you want to make your website functional, improve performance, and make it better to look at, it is important that you keep a minimalistic design with only the essential options.
One way to make your website simple is by removing social widgets and any other unnecessary icons that will make the website simpler and improve its performance.
Place Contact Information on Landing Pages
There is no point in making a website where people cannot contact your business. To make things easier, you should include your contact information on the landing pages in the top part of the website (header).
This is very important, especially if your business depends on people being able to contact your sales or support team.
Improve Performance
Your website performance has a bigger impact than only fast loading times. It can actually affect your search engine optimization (SEO), which will improve your search engine ranking. In other words, Google only forces websites in top search results that provide the best user-friendliness such as speed, relevancy, content quality and etc.
There are different ways you can improve website speed. You can go for a better hosting package, declutter your website, or install cache plugins.
Create a Call to Action
Every website needs to have a “Call to Action” button that tells visitors to do something such as buy a product, subscribe to a newsletter, call, or download your product.
You’ll be impressed by how much such a button will convince people to take action.
Get Personal
We all know that the website business is very competitive, and it is very hard to rank in first-page search results as a beginner. However, the secret behind website success lies in the uniqueness of your content.
Most people, when they are building their website, apply a robotic voice that sounds like you are dealing with a machine, not a person. Getting personal is very useful and appreciated by visitors.
That’s why websites like BetAmerica have quizzes and personality tests to help understand their users and find what they like and dislike.
In other words, you should interact with viewers the same way you interact with your friends and family. Explain to them your business model, and connect with them on a much more personal level.
Start a Blog
Despite the type of business website you want to make, getting viewers to your website is very hard, especially if you don’t invest in website marketing. One of the best ways to boost your organic traffic is by making a blog.
So, choose a niche related to your business and start writing about topics that will help other people. That way, you’ll get visitors by ranking in search results that will lead to your business website.
Make Your Website Easy to Find
Your online presence is established by your website identity. In other words, you have to make your website easy to find by including a simple domain name that describes your business and explains to Google what your website is about.
If you don’t add any content to your website, Google won’t know your category and type of business. That’s why you need to add a description, Metadata, and alternative text that will explain your website to Google. That way, you’ll improve your SEO and increase traffic.
It is also important to be present on every social media platform that has your target audience. That way, you’ll improve your social media presence and make it easier for people to find you.
Invest in Brand Identity
One of the best ways to make sure your website is successful is by creating your unique brand identity. Your website is the first step you take that will help you build your brand identity. However, it can also backfire, leading to a bad reputation from visitors.
So, before you decide to build a website, ask yourself, are you ready for such a thing.
You need to create a professional-looking website that visitors can trust. Investing in logo, page design, and all the graphic design on your page (products, banners, social media posts) is crucial for building your reputation.
Final Words
Building a website might sound easy, but there are a lot of things you need to pay attention to in order to make it work. However, since we live in competitive times, the only way you can gain an advantage over your competitors is by establishing an online presence.
