In today’s age of free information, browsing the internet is the best way to enquire solutions for any problem. And much like anything else, the World Wide Web is the best place to look up useful marketing strategies for your next product launch.
But doing research isn’t fun and all, and can be quite boring. Because of that, we have compiled a list of 6 marketing strategies that will prove useful for your next product launch.
Without further ado, let’s begin.
1. Organize A Giveaway
What better way to promote your product than to tell everyone that they can win one for free!
Giveaways are excellent marketing strategies that encourage people to share your product in a chance to win one. And organizing one is very easy.
All you need to do is notify your followers or customers that you are giving away your product to a select few individuals. Then, you ask something from them in return.
In most cases, you will ask them to spread the word and give you a proof. This is why social media is the best platform to organize a giveaway.
Those that like and share your product on their profiles will gain entry to the giveaway. After X amount of days and even months, you will pick the lucky winner(s) from the pool of entries.
While this is all going on, those that have shared your product to their profiles would have shared with all of their friends, effectively putting your name out there.
Search Engine Optimization is the best way to get anything on the World Wide Web. This technique is an organic means of increasing brand visibility.
But this time, you will be optimizing your product launch page and promote it to customers from all over the world. SEO, unlike creating a giveaway, is a completely different type of fish.
To be good at SEO would mean having years of experience. Chances are that this is something that you don’t have, so maybe a better way to go about it is to hire an expert to do it for you.
If this is something that you’ve planned for quite some time now, do know that this person can help you with other things such as keyword research, meta descriptions, and of course, the first paragraph of the product launch page.
All of these are equally important when it comes to creating a good SEO strategy, and one that will get your new product out there.
3. Sharable Content
The best way to have a successful product launch is to intrigue your readers and have them share the launch itself. But this time, you won’t be promising anything for free.
Quite the contrary, you will need to convince your customers that this product will help them when it launches. Try to be as informative as possible and try to bring as much traffic to your blog.
This is a digital marketing strategy that not only helps you promote your new product but also turns consumers into loyal customers. Developing a marketing strategy isn’t easy. So, we suggest you get in touch with ComboApp, a pre-launch marketing agency that will help you with all of your product launch needs.
4. Get In Touch With Influencers
Influencer marketing is becoming a viable way of not only selling but creating brand influence. Influencers, as the name suggests, are people that are very good at convincing other people to do something they like.
Don’t get this the wrong way, malicious intent is rarely the case. But these people are so good at it that they attract millions of followers on their social media profiles.
Yes, yet again we are going to use social media as a means to promote your product launch. But this one, well it costs quite a bit.
This strategy involves hiring influencers and having them spread your product launch to their followers. You will pay for different services and you will pay more if the influencer has more followers.
As a general rule of thumb, always hire influencers from your respective field of work. If you’re going to launch your brand new blender, then get in touch with nutritionists or vegans and explain how this product helps them when needing to blend ingredients for smoothies.
5. Be Ready To Explain
When a new product launches, people will want to know everything about it before giving you their hard-earned money. To do that, you will need to prepare an FAQ.
FAQ stands for Frequently Asked Questions and you will most likely have these questions on the new product page. Your website is the best place to explain to your customers what your product is, as it also attracts website traffic in addition.
However, you must not make the mistake and come ill-prepared. Make sure to form the FAQ section before launching the product, and be ready to give precise and concise answers.
People will want to know everything about the product, and you cannot allow yourself to fail at the last hurdle.
6. Utilize Email Marketing
Remember all those people in the past that said email would one day die? Remember how the fax machine was the solution to email? Do you even know what a fax machine is?
Yeah, let’s not dwell too much on the fact that every single person got it wrong.
Email is a vital, extremely useful strategy that will get you over the line if you have a mailing list. Everyone person that has willingly given you their email should be on that list.
And when the time comes for the product to launch, then you will send every mail to every address. Email marketing is very valuable and costs a fortune.
However, it has the potential to bring so much website traffic and create leads. Don’t underestimate it and find a reputable service that can help you with it.
These were our 6 marketing strategies that will help you when the time for launching a product comes. We hope you’ll find them useful and come back for more.