If there’s an industry that has benefited from this unprecedented COVID-19 crisis then it’s digital marketing. Tens of thousands of businesses have been forced to migrate online, and most of them had to reshape their advertising strategies to stand out from the (over)crowd. Therefore, if you’re a digital marketer or you are planning to join the tribe, there’s no better time for you.
However, due to a lightning-fast changing reality, this sphere is changing quickly as well. If you’re a newcomer, you’ll probably need more time and effort to stay relevant in the business. And, probably, the best way to stay in the game is to follow these changes from the people who proved themselves as the definitive authorities in the business.
This is why we bring you eight marketing experts and influencers you should follow on your Linkedin or Instagram feeds in the upcoming year.
1. Ann Handley
Ann Handley is a veteran in digital marketing who’s currently working as the world’s first Chief Content Officer for a training and education company for marketers. Does she have any other titles? Well, you bet she does.
Ann is a digital pioneer, co-founder of ClickZ, and a Wall Street Journal best-selling author. She’s also an influential keynote speaker on various topics – one of those people who have shaped modern marketing by IBM. Should we say anything more?
So, the bottom line is: if you want to learn how to rock good content, learn SEO, and develop your own skills, there’s no better person for that than Ann. Once you learn some valuable tips from her, you can start your own SEO journey with the help of professionals such as www.seoshark.com.au.
2. Neil Patel
Neil Patel is the co-founder of Kissmetrics and Crazy Egg, and he has a simple goal – to teach one new tactic each day. That’s why his YouTube channel is overcrowded with viewers – over 14 million views per video tell that this guy has countless tricks up his sleeve. That’s probably why he’s a perfect person to learn from.
Although he’s quite a young individual, Neil has already been recognized as one of the ‘Top 100 Entrepreneurs Under the Age of 35’ by the United Nations. ‘Entrepreneur Magazine’ named him the #1 marketer in the world, and, today, he helps companies like Amazon, HP, and GM with their revenue growth. When it comes to digital marketing, it’s needless to say that Neil knows how to help different companies to achieve real, measurable results and to make an impact.
3. Jeff Bullas
Jeff is a blogger, entrepreneur, and digital marketer who aims to educate individuals and businesses on the rapidly-changing digital marketing landscape. ‘Onalytica’ tool named him the #1 Global Digital Marketing Influencer. He has also been named as a ‘Top Influencer of CEOs’ by Forbes and was listed on Entrepreneur’s ‘Top 50 Online Marketing Influencers to Watch’. His articles and work have also been published in The New York Times, Huffington Post, and many other significant magazines and newspapers.
Apart from all this, his blog also covers analytics tools, advertising tips and tricks, social media content, and more – so, if you’re looking for advice from a trusted and influential expert, Jeff is definitely your man.
4. Joe Pulizzi
Joe Pulizzi is a founder of the CMI and Content Marketing World, two probably best-known content writing portals. He’s a true digital pioneer, an award-winning author, keynote speaker, and fundraiser for the Orange Effect Foundation – an organization that helps children with speech disorders. He wrote the best-selling and most recognized content writing book ‘Epic Content Marketing’.
It’s clear that if content writing is your thing, then you need to read and follow this man. His vast experience and knowledge is a treasure for everyone in this field.
5. Donna Moritz
Donna Moritz is a visual content strategist and a social media keynote speaker, also known for her unique visual storytelling training. She’s recognized as one of the world’s leading visual content experts in marketing and tourism, while her fantastic blog ‘Socially Sorted’ was acknowledged as one of the ‘Top 5 Blogs You Need to Know About in 2019.’ by Forbes.
Donna helps bloggers, businesses, and entrepreneurs use visual social media and content strategy to get more reach and results in their business, and shares her knowledge selflessly.
6. Lazar Dzamic
Lazar Dzamic is a former Head of Brand Planning in Google’s creative think tank ZOO in London, where he created the strategy team and introduced two of the world’s first Creative Data Scientists with a mission to ‘turn light into the heat’ to the industry – a vast amount of Google data into deep insights for creating great brand stories.
Lazar is also a trainer for digital marketing transformation, working with some of the biggest European and world brands, and someone who knows how to tell stories in advertising and how to communicate with brands. If you’re into storytelling or simply want to know everything about making a brand – don’t wait any longer, look for what Lazar has to teach you.
7. Brian Solis
Brian is an award-winning author, blogger, and – oh well – keynote speaker. He’s also a leading anthropologist and futurist, named as one of the “greatest digital analysts of our time”, and serving as a principal analyst at the digital analyst group Altimeter.
Whoever sees his content knows – he’s a walking inspiration and a man who can see the future of this business. You should definitely take a look at his inspiring, sparkling speeches on YouTube – you’ll have at least one ‘A-HA’ moment guaranteed.
8. Rory Sutherland
Rory is a living legend in the world of advertising. A real Don Draper and one of the most influential advertising professionals around the globe today. He’s also one of the most fascinating and eccentric people in the business, serving as a creative director for Ogilvy, and a best-selling author of many books related to brands, storytelling, and advertising.
Rory has recently started his podcast, and it’s needless to say that, in case you’re into advice from someone with tons of experience in this field, you should soak up every word and every piece of advice from ‘the advertising man’.