Digital marketing has become hugely popular with younger generations as many more of them begin to grow their online presence and make a living through online revenue streams. This can include gaming, entertainment, fitness and many more. The internet has provided an excellent platform for many entertainment industries to grow and earn a living. If you’re looking to take your gaming career to the next level, some digital marketing tips may help your online career.
1. Grow Your Audience
Digital marketing is an excellent way to present yourself within the gaming industry. Many professional gamers have publicists or managers in order to monitor the content which is put out regarding the individual. This is to help with bad publicity. If you’re fairly new to the industry, you’ll most likely manage your own social media. By running your own accounts you can help to engage with your audience, ask them questions, find out which content they like the most and what they’re looking forward to seeing you create or play. This can be an excellent way to stay personal to your brand and learn exactly what your audience enjoy.
2. Try something out of your comfort zone
If you have built up a reputation for fitting into a certain gaming category, trying something totally different will help attract new followers. It is no secret that branching out is extremely important if you’re looking to grow. Whether you’re an influencer, gamer, or you run your own business, trying something new is an excellent way to attract a new audience as well as keeping your content refreshing and interesting. After all, it is easy to get stuck in a rut and become a bit of a one-trick pony. Broaden your horizons by frequently switching up your content to attract new people.
Social media is a great tool you can use in the digital marketing world. As mentioned earlier, it can be insightful for creating discussions and getting feedback from your followers. As a gamer, followers will appreciate some behind the scenes content, bonus footage and outtakes. Social media is a great place for these additional snippets of content and can provide excellent entertainment for your loyal audience.
Many people appreciate the personal touches of social media and allows your personality to shine through which may not be the case when live-streaming or collaborating with others. Having multiple social media platforms is again helpful for both validating your online presence as well as engaging with audiences from different platforms. For example, different people may be found on Reddit to users on Facebook – different platforms attract users with different interests and needs.
4. Use email subscriptions
Having people sign up to your website, blog or social medias is a great way to keep your audience engaged. Sending out a monthly or bi-monthly newsletter – or more frequently, if you wish – is a great way to keep your followers involved in your process and allows for effective communication. This is a great way to offer sneak-peeks, exclusive content or information about new releases and allows your audience to become excited about your upcoming events.
You can learn about many other online digital marketing and social media management through live online courses on sites like theccm.com which teach you how you can market your personal brand to be a success story. Of course, there are billions of internet users in the world, meaning the competition can be extremely high, so you’ll want to be fully equipped with knowledge and experience to help streamline your online presence as a career. What tips do you have for any aspiring online gamers looking to start a career?
5. Go to Events and mingle
It’s refreshing how nowadays the social status-quo and stigma of videogames is changing. In decades past, videogames were fundamentally dogmatized as a negative influence. The image of the out-of-shape, sleep-deprived, antisocial teenager was the example mainstream media would often portray in news stories. However, thanks to modern digital marketing and there being such a diverse market nowadays, videogames are being understood as tools for positive social change.
The key component you need to enhance your gaming career is to increase your followers. The best place to reach out to new audiences is to go and meet fellow gamers at videogame conventions such as E3, or developer-specific conventions like Blizzcon. Market yourself digitally by interacting with fans through social networking sites like Twitter or on Streaming platforms such as Twitch. Being happy to meet passionate fans face-to-face will also help you come across as endearing an approachable. These are key attributes to growing your audience.
6. Reach out to Videogame Journalists
While it’s true that anybody can create a website using popular CMS systems like WordPress or Wix, it can be time consuming to climb search rankings and organically increase the visibility of your site. A great way to grow your career is to get your name known with trusted professionals. Videogame journalists such as https://www.eurogamer.net/ and https://www.ign.com/uk produce popular, quality content.
This great content has helped generate them a large audience, with Eurogamer’s Twitter followers being over 390,000. Popular websites related to videogames may well accept guest-written quality content. If you’re passionate about any particular game or theme, you can have a go at writing a structured article about it. Should a website agree to guest-post your content, not only will you have acquired a backlink for your website, but you’ll be getting your name out there.
7. Have a Unique Perspective and make Unique Content
When it comes to setting yourself apart from all the other videogame influencers, you need to utilize your own perspective and make yourself interesting to your audience. It’s important not to copy other gamers’ content. Not only is this unethical but you’ll come across as having nothing to say. Really think about the kinds of games you play and what draws you to them. What genre do you keep coming back to? What kind of gameplay do you like to interact with? Think critically about the games you’re interacting with. A good example would be comparing how the same exact gun features in differing FPS titles.
Take a look at the AK-47 in Call of Duty, is it more satisfying to interact with compared to the same gun in the Battlefield franchise? Comparing games in this manner makes for interesting content, and it’s unique to you as your opinion is the verdict. You can then record your content and commentary, and schedule it play on video-sharing sites such as YouTube or go through your content live on Streaming sites like Twitch or Discord. If you have the creativity and drive, you can create entire playlists demonstrating your knowledge of videogames. Naturally, making consist, original content will catch the eye of your viewer and your audience will grow.