There are millions of Facebook business pages nowadays, and everyone who has a personal account on this social media network can create their own page. Most people use it for fun, and they don’t really pay too much attention to it. Others, however, depend on these networks to let people know about their brand and to attract more customers. The fact that everyone can create a page means that anyone can use your business or brand name to their advantage and your disadvantage. When your page gets verified it means that your page is the only one that is legitimate and that no one else can impose like you.
In this article, we are going to talk about all the benefits you are going to get by verifying your page. Continue reading if you want to know more not only about the advantages, but also how this process is going to help you make more sales and gain more customers fast.
1. People are more likely to trust you
Nowadays there are more than 60 million pages on Facebook. There is no limit to how many pages your brand can have, and that also means that as long as you use a unique handle, you can put the name of any brand or business you want. This makes people wonder if they are contacting the real deal, or if they are contacting a scammer.
When you get your page verified, users will know that they are shopping at the right place, or they are using the services of the real brand they are looking for. The whole process is not long, and you can get everything done in 8 steps or less. So, if you want users to trust you and to follow your brand, you should get verified.
Another additional reason is that this is an amazing thing for new brands. The main rule is, we don’t trust things we don’t know. So, if you are just starting your brand, and if you want people to know you are legit and they should use your services, you should do everything you can to get that badge.
2. More likes, more customers
As we mentioned before, when people know you are legit, they are more likely to trust you. By trusting you it means that they believe you won’t spam their accounts, you won’t try and steal money from them, and you won’t post things that will get them to see something they don’t want.
When you get the badge, you are more likely to get more followers and to get more likes on your account. This means that more and more people will follow what you post, and they will interact with it. The more people interact with your post, the bigger reach you are going to get. Reach, by definition, is the number of people who saw your post. And, the more people see your post, the more customers you are going to get.
This is an amazing way to do your marketing for free. You won’t have to pay a lot of money for sponsored posts, and the only thing you need is to increase the number of followers you have.
When you go to search something, no matter if it is a clothing store, a food place, or a company when you type the first few letters in the search bar, Facebook first lists the names of the companies that are verified.
When you get the badge, your brand will show in the search results first, which means more people are going to notice you, and possibly open your account. This leads to more people who are going to browse your posts, see what you are offering, and who knows, maybe even decide to purchase something from your store.
Many people believe that the whole process is too much of a hassle, but the reality is, you don’t have to do much to get your account to be official. On Kontentino you can read about the 5 steps that will get your page verified and you will also be able to get some additional tips on how to complete the process faster.
4. Users know you are the original, not the imposter
If you want to make sure that everyone knows who the original brand is, then you should get the badge. As we all know, there are thousands of mock mages, and the biggest brands have an issue explaining to users that they are not the ones standing behind those profiles.
When things get heated, and when something is happening in the world, people use that to their advantage and to lower the ranking of their competitors. This means that they can support a party you are against or bash a movement that you support. This could lead to you losing followers and sales, and it would take a lot of time to explain to users that it was not actually your real account who did that or said those words.
It is a lot easier to go viral for something negative, and you definitely don’t want someone to force your clients away just because they have a Facebook profile and the ability to duplicate your brand’s name. When you get the badge, everyone will know that that is the only profile your brand represents and that no matter what shows up online, and no matter what other people try to do, you will never be linked with something that you did not post.
When you get the badge to your account, you will be able to access new features that are available only for original business profiles. It means that you will be able to post with ease, check comments, ratings, and reviews without going through too much trouble, and you will be able to get all the data faster. When you have all these things on your plate, it is going to be easier to make a lot of profits, increase sales, or just raise awareness for a movement. Know that this process will not only help you, but it is also going to be beneficial for your users, clients, and supporters.